by Geoff Tennent

Donor Relations Manager

You can help mobilize millions in defense of wild nature.


Taking action for the environment can be challenging. It’s hard to know what you can do that will actually have an impact today,specially when the problem seems too large for any one person on their own. 

The good news is that you have everything you need to make a difference right now. To succeed in saving life as we know it, we need to do 3 things: 

  • Recognize the scientific necessity of protecting Half of Earth’s lands and seas
  • Learn more about our survival depends on the survival of wild nature here
  • Use your voice to expand awareness of and support for wild nature by signing up as a Survival Revolution ambassador

While some are skeptical about the power of our voices, the fact is that without courageous advocates, good ideas never gain the traction needed to transform the world. Sharing ideas is the first step towards successful collective action. Below are concrete examples of how WILD has helped individuals make a difference through collective action.

Recognizing the Science
This year we saw one of the biggest gains for the Nature Needs Half movement since its inception in 2009. In September the International Union for the Conservation of Nature voted to recognize the scientific necessity of protecting Half of Earth’s lands and seas. They did so, in part, because both scientists and the public united behind the research that clearly demonstrates the need for wild nature on a vast, planetary scale. While WILD has advocated the protection of Half for over a decade, it requires millions of individuals voicing their support for Half to create change. 

This victory for people and nature is due to the efforts of a larger movement. WILD helped organize and mobilize a coalition consisting of Indigenous Peoples, conservation organizations, and scientists, but the credit is not ours alone. Everyone who voiced their support for Half on social media, traditional media, and through private channels deserves credit for this substantial victory.

For over a decade the WILD Foundation has worked to mainstream the scientific consensus that we must protect at least Half of Earth’s lands and seas in order to save the life-support systems of the planet. In 2021, WILD and its allies, pictured above, achieved a hard-won victory for nature with the adoption of Motion 101 at the International Union for the Conservation of Nature, the first formal global recognition of the scientific necessity to protect Half.


Mobilizing Collective Action
Most of us don’t have the ability to attend meetings at the United Nations or the International Union for the Conservation of Nature. And yet, these meetings do not occur in a vacuum. The more public attention they receive, the more delegates feel the need to respond to public demands. When you tell your friends, families, and neighbors about what you learn from WILD and other conservation groups, you help spread critical information that lays the basis for collective action.

If you don’t know what to share, sign up to be a Survival Revolution Ambassador. Every three months in 2022 WILD will provide our ambassador list cutting edge information to share with their networks and urgent calls to action. It’s an easy way to help educate those around you of the challenges we face and the hopeful solutions. 

Discover More about the Survival Revolution here. Become an Ambassador!

Protecting Half – Accountable Leadership
Expanding awareness is a necessary first step, but it is only a first step. Wild nature needs you to hold our leaders accountable. We have already seen mass protests and school walk-outs in response to the climate emergency. What more can we do to demonstrate to our leaders the urgent need to prioritize the protection of nature? It is up to us to encourage leaders to protect nature and defend civilization’s future.

You can support the Survival Revolution and WILD’s other collective action initiatives. Consider giving a gift to WILD to help empower collective action for wild nature in 2022 and beyond.

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